Paris Northcutt of LadyCIMONNE Candle Co.

Paris Northcutt is quickly becoming to go-to guru for candlemaking with her YouTube channel, and not just for the beautiful candles she makes. During one of her videos, she was very open in sharing her experience with postpartum anxiety. It was then I knew I had to profile her for the blog! Keep reading to learn more about Paris and her candle business, LadyCIMMONE Candle Company.

Tell me a little about yourself and your family. I am 31 years old, work full time for the State of Ohio, also part-time for my church as an Assistant Treasurer. I have a wonderful husband, Mike, of 4 years and a 3-year-old son. And now the owner of LadyCIMONNE Candle Co. where I sell candles and wax melts.

After the birth of your son, you suffered from more than just the post-baby blues; tell me more about that time. After the birth of my son, I went through a period of postpartum anxiety. Something I had never heard of up until I went to one of my postpartum check-ups and my doctor diagnosed me. So I was experiencing:

  • constant or near-constant worry that can’t be eased
  • feelings of dread about things you fear will happen
  • sleep disruption (yes, this is a hard one to pick out, since a newborn means your sleep will be disrupted even without having anxiety — but think of this as waking up or having trouble sleeping at times when your baby’s sleeping peacefully)
  • racing thoughts

Physically, I was dealing with:

  • fatigue
  • heart palpitations
  • hyperventilation
  • sweating
  • nausea or vomiting
  • shakiness or trembling

So it was quite the experience; all while trying to be all that I needed to be for my new baby. 

What kind of support did you receive? I was encouraged by my doctor to take part in some self-control activities such as exercise, mindfulness, relaxation techniques – one of which was getting into making candles!

Why candles? Well first, I LOVE CANDLES. Always have. It was a way incorporating self-care into my life. So after coming to the realization that I still have to find a way to make time for me (even as a new mom), candles become the remedy once again. However, not just for self-care; but for incorporating relaxation into life as a way of dealing with my postpartum anxiety. And IT SAVED ME!

What made you decide to monetize your candle making hobby into a candle business? So after about a year of playing around, making candles for my home and family, my husband mentioned that I should think about selling them. There are so many women out there that love candles and self-care just like you! And so there it happened. I began doing my research, taking notes, thinking of what I wanted my brand to be and represent, who I wanted to target, what supplies I wanted to use, the aesthetics, the whole thing. And about another year later, here comes LadyCIMONNE Candle Co.!

What’s the one thing you wish you had known before starting your business, and what’s the one piece of advice you would give to someone else looking to start their own business? The one thing I wish I would have known before starting my business is ALL THE HATS you have to wear and how much the little things can add up financially as a start-up. And by all means, I do not want to discourage any aspiring business owner or candle maker. However, just know, everything is on your shoulders from marketing, social media, website creation/development, ordering supplies, inventory, customer service, branding, the VISION, packaging, the finances, and the overall management of the business. You are the face and backend of your business. So to the aspiring business owner or candle maker thinking of selling candles – DO YOUR RESEARCH and ensure you have a genuine love and passion for the craft. I say that because due to the fact you will have to wear so many hats, the creative part of you and the love of the craft can sometimes get lost. And you don’t want to lose that because that is the final product that customers will see. So stay in the game 🙂

Where do you see yourself in five years? Oh, man! I have several goals by 2025 (YES! All written in my note section of my iPhone) lol! I see LadyCIMONNE being one of the faces of postpartum anxiety; helping to bring more awareness to the condition as so many people and moms do not realize it’s just as real and serious as postpartum depression. Of course, I want to expand into other products and merch for LadyCIMONNE Candle Co. Also thinking about hosting candle workshops, have pop-ups; and I also have a vision to host a Black-Owned Business Saturday where vendors can participate FOR FREE and it becomes an annual event! We shall see – GOD WILLING 🙂

According to Postpartum Support International, depression,​ which affects about 15 percent of new moms, is not the only mood disorder that can hit women ​after they give birth. About 10 percent of new moms have postpartum anxiety, and about 5 percent struggle with postpartum obsessive-compulsive disorder.​ In a US News article on postpartum anxiety, Barbara Byers, a reproductive psychiatrist in Chevy Chase, Maryland, states that at least 30 percent of cases of postpartum anxiety and depression begin during pregnancy. She also says new motherhood is​ “the perfect storm” for these mood disorders.

To get more information about postpartum anxiety, speak with your doctor. Remember, there is nothing shameful about needing help. We ALL need support, we have brought life into the world!

Make sure you check out more from Paris by liking her Facebook page, following her on Instagram, or watching her latest videos on her YouTube channel. You can also shop LadyC apparel, get one on one coaching

For all you current and aspiring candle makers and candle business owners, be sure to follow her content Instagram account and sign up for access to her FREE digital resource hub that will get you started on the candle making journey and help you gain the confidence to start your candle biz! Her How to Start a Candle Biz for Beginners course is available now for enrollment, and I know it will be a game-changer for those who are looking to start their own candle making business. Make sure you enroll today, enrollment closes 2/26/2021!

Angela Wynn
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